Cc

The consulting

collaborations

For when your marketing needs to catch up with your business. Inference collaborations help B2B tech teams turn scrappy marketing into a scalable system — across strategy, team, tools, workflows, and AI.

For Series A to growth-stage B2B tech teams where marketing now needs more structure, leverage, and scale.

How it works

Five ways to collaborate.

Marketing isn't a set of separate jobs any more. Strategy, team, tools, workflows, and AI now shape each other. Each route below works on a different part of that system, depending on where yours is weakest.

01

Advisory

A senior marketing brain on call. Ongoing weekly sparring, second opinions, and pattern matching you can't prompt for — from someone who knows your business.

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02

Fractional CMO

Embedded marketing leadership for companies that need senior strategy without a full-time hire. I work inside your team — not as an outside consultant, but as your marketing leader.

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03

Sprints

Intensive 2–4 week engagements to fix one thing properly: sharpen your positioning, find what's throttling growth, design the team you actually need, or get AI-enabled workflows running.

04

Blueprint Implementation

Like what you've seen in the Blueprints but don't know where to start? Short-term projects to embed and adapt the Inference modules to your environment.

05

Agent Opportunity Workshop

A 1–2 hour remote workshop that maps the AI agent opportunities in your marketing team. You leave with a concrete Agent Opportunity Map — agents and skills sequenced for your team, with build priority.

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New Agent team design

Marketing teams, rebuilt for the agent era.

The most advanced build: a complete marketing team, designed and deployed. Setup from £10k.

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org design agent roles build & deploy handover retainer

Questions

Frequently asked.

What does fractional CMO actually mean?
It means you get a senior marketing leader embedded in your team part-time. I attend standups, run strategy, and own outcomes — without the overhead of a full-time executive hire.
How does the Blueprint implementation work?
Using one of my Blueprints (such as custom MCP servers, content operating systems) as a starting point we'll work together to educate your team on how to work in this new way, adapt the context and workflows to your setup, and ensure a fully working system is in place for you to build upon.
What kind of companies do you work with?
Mostly B2B tech companies — from Series A through to growth stage. I've spent 20 years in the space across companies like SoundCloud, Pitch, Grover, and Prolific, so that's where I do my best work.
What's the minimum engagement length?
Advisory runs on a rolling monthly basis from £3k/month. Sprints and Blueprint implementations tend to be 4-6 weeks. Fractional CMO engagements start at 3 months.
How do I know which option is right for me?
Book a call and we'll figure it out together. Most conversations make it obvious within 15 minutes. There's no pitch — just an honest assessment of whether and how I can help.

Start with a conversation.

We'll dig into where your marketing stands, where the gaps are, and whether working together makes sense. No pitch, no pressure.

Book a Call →