Cc

The consulting

collaborations

For when your marketing ambitions have outgrown what's underneath them. Inference collaborations install the system underneath it — across strategy, team, tools, workflows, and AI.

For Series A to growth-stage B2B tech teams where marketing now needs more structure, leverage, and scale.

How it works

Two ways to work together.

Partner with me for senior judgement on tap — or let's build your marketing system together, sprint by sprint.

Partner with me

Think it through with a senior partner.

Judgement on tap — for the calls that don't need a build, just a sharper brain in the room.

Strategic Marketing Partner

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Rolling monthly · founders & heads of marketing

A senior marketing brain in the work with you — weekly sparring, second opinions, pattern matching you can't prompt for.

Fractional CMO

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For founders

Embedded marketing leadership without the full-time hire — I lead the function, own the outcomes, coach the team.

Systems Build

Upgrade your marketing system

Six modular sprints. Run one, or sequence several into a full build.

01GTM Strategy→ 02Brand Foundations→ 03Website Growth Engine→ 04AI Readiness→
05Context Layer Infrasoon
06Agent Teams→

A different kind of collaboration

ergo Private beta

An agentic marketing partner, in your Slack.

Not a person you book — a partner that's always on. Inference's frameworks and 30+ marketing skills, running on your business: plans pressure-tested, drift monitored, and the hard calls escalated to a human.

Explore Ergo →
30+ skills proactive signals decision docs human escalation in Slack

Workflow installations

One recurring job, installed and handed over.

Browse workflows →

Upgrade your marketing systems with agentic automations. The same self-learning flows that power Ergo, implemented anywhere. First up: competitor intelligence.

Questions

Frequently asked.

What does fractional CMO actually mean?
It means you get a senior marketing leader embedded in your team part-time. I attend standups, run strategy, and own outcomes — without the overhead of a full-time executive hire.
Can I run just one sprint, or do I need the whole system?
Either. Each Systems Build sprint is self-contained, so you can start with the one where your marketing's weakest. Most teams run one, see the value, then sequence the next. There are two usual front doors: GTM Strategy, if the open question is the broader one — who you're for, how you get to market, and where growth actually comes from. Or AI Readiness, if you already know you want an AI adoption programme and need to map what to build and in what order.
What kind of companies do you work with?
Mostly B2B tech companies — from Series A through to growth stage. I've spent 20 years in the space across companies like SoundCloud, Pitch, Grover, and Prolific, so that's where I do my best work.
Who actually does the work?
I lead every engagement personally: the strategy, the key sessions, the decisions. Where the work needs specialist capability, trusted collaborators join with real, client-visible roles. You get one accountable lead, from proposal to handover.
What's the minimum engagement length?
The Strategic Marketing Partner runs on a rolling monthly basis. Systems Build sprints tend to run 2–6 weeks each. Fractional CMO engagements start at 3 months. Pricing is shared on a fit call.
How do I know which option is right for me?
Book a call and we'll figure it out together. Most conversations make it obvious within 15 minutes — just an honest assessment of whether and how I can help.

Start with a conversation.

We'll dig into where your marketing stands, where the gaps are, and how Inference can help.

Book a Call →