collabs — agent team design
A complete marketing team, designed and deployed in weeks — with agents in the right roles and humans where it counts. Built for founders who need a marketing team and marketing leads who need a bigger one.
Setup from £10k
The shift
The agent era of marketing is here.
The ground has shifted but most marketing teams haven't caught up yet. Not because the tools don't exist, but because designing teams around a rapidly shifting base is hard. Agents aren't a layer you bolt on. They're a new kind of colleague, and they need the same thing any new hire needs: a role, a brief, good training, workflows, check-in procedures, and management.
I've been building marketing teams from scratch for 20 years. Previous constraints, on time and cost, have gone away while new ones, such as oversight and predictability, have appeared. But the core challenge of org design remains the same one I've always solved, just in a new medium.
Tools like Claude Code, OpenClaw, Hermes are all having a moment. Maybe you've played with one. But a tool isn't a team. The gap is architecture — which agent handles what, how they hand off work, where the human stays in the loop, and what "good" looks like. That's the org design that I help teams to implement so they can combine the best of agentic workflows with human craft.
Every agent team buildout draws on a tested library of agent configurations and workflow patterns — refined over many hours of real use. You're getting proven architectures, customised to your business, based on decades of experience. The end result: your new hybrid marketing team has the ramp it needs to be driving impact within weeks.
What a team looks like
A hybrid team, not a tech stack.
Agents have roles, briefs, and handoffs — just like a human team. The architecture is what makes them useful.
Every team is designed from scratch — with customised roles, skill sets, tools, and routines for each specific scenario.
Who this is for
Whether you're building from zero or scaling what you have.
Your marketing team, off the shelf.
For founders at seed to Series A who need a full marketing function but can't justify three hires. This is your team — configured, running, and scaling with you from day one.
- Full function from day one
- A fraction of the cost of a single hire
- Fast-start templates for leaner builds
A force multiplier for your existing team.
For marketing leads at scaling companies who need more output without more headcount. A hybrid org design that puts agents in the right roles — freeing your people for the work that actually needs them.
- Hybrid org design — humans where they matter
- Multiplied output, same headcount
- Bespoke architecture for complex teams
The process
Four phases.
One working team.
Deep immersion
Understanding the business, its goals, its market, and how people actually work day-to-day. This isn't a questionnaire — it's a proper strategic intake.
Org design
Defining which agent roles the team needs, what skills each requires, and how they hand off work — drawn from a library of proven configurations refined across multiple builds. This is the step most people skip, and the reason most agent setups produce garbage.
Build and deploy
Whether it's OpenAI, Claude, Gemini, or a custom stack — we choose and configure the right platform for how your team actually works. Integrated with your existing tools — Slack, email, CMS, analytics.
Test and iterate
Running the team on real work, identifying failure modes, tuning agent behaviours. This is where experience building human teams pays off — knowing what "good" looks like.
What you get
A team you own and understand.
Not a black box. A configured, documented system you can operate, expand, and hand off to a future hire.
Pricing
A three-person marketing team costs £150–200k/year in salary alone — before tools, management overhead, and the months it takes to hire. We build yours in weeks.
- 3–4 agent roles — content, social, email, SEO
- Integrated with your existing tools
- Full org documentation and handover
- 1 month post-launch support included
- 5–7 agent roles with inter-agent workflows
- Hybrid team design — human/agent handoffs and escalation paths
- Platform selection and full stack integration
- 1 month post-launch support included
- 8+ agent roles across the full function
- Complex hybrid design with compliance and approval workflows
- Multi-platform architecture
- Stakeholder alignment and buy-in support
Ongoing support
An agentic team isn't set-and-forget.
Models improve. Tools evolve. Business needs change. The retainer is what makes the setup deliver long-term value.
From the annotations archive
What does an agentic marketing team actually look like?
Before you're ready to build, it helps to understand how these teams work — the roles, the handoffs, the failure modes. This piece walks through it in plain language.
Start with a
conversation.
Tell me about your team and I'll tell you what the build looks like. 30 minutes, no pitch, just figuring out what you need.