yourcompany.com
Positioning-led home
The story lands in five seconds — who it's for and why it's different.
collabs — website growth engine
Your marketing site, engineered to grow.
Your website is your biggest marketing asset. The Website Growth Engine rebuilds it as a system — brand, positioning, conversion, and automation built in — then keeps it optimising, so it grows instead of going stale.
Book a pre-build call →
positioning · conversion · automation, built in
the problem
The average B2B website converts 2–5% of its visitors.
The other 95% or more arrive, look around, and leave. Every one of them is demand you earned with effort and spend — and a site that just looks nice quietly lets most of it drain away.
Source — industry B2B conversion benchmarks, 2025
what you get
Your website is your
biggest asset.
For most teams it's the hardest-working thing they own — and the most under-optimised. The Website Growth Engine rebuilds it as a system: brand and positioning improved, growth designed in, and automation doing the compounding.
01 — A brilliant website
Brand and positioning, brought through
A website you can be proud of, built by someone who understands marketing, design, and growth. Sharper positioning, a stronger brand, and every page earning its place.
02 — A system for growth
Built to convert, not just to look good
Positioning-led architecture and deliberate conversion paths, so traffic turns into pipeline instead of leaking away. A structure designed around how you actually grow.
03 — Automation built in
Optimisation running from day one
A starter pack of optimisation routines — CRO, SEO, AEO — automated into the site, so it keeps improving without a person babysitting it. The engine, running.
why it's an engine
Most sites are finished the day they ship.
This one's just getting started.
With the Website Growth Engine, your site isn't a static artefact — it's a living system that keeps updating, refreshing and optimising itself. Every improvement becomes a skill, an automation, a routine, so the gains run on autopilot instead of on your team's to-do list.
01
Always current
The copy, pages, structure and performance keep improving continuously — the site compounds instead of decaying the day it goes live.
02
Improvements on autopilot
Each optimisation is captured as a reusable skill or routine — CRO, SEO, AEO and conversion work that runs itself and stacks up, so the engine gets stronger the longer it runs.
03
Your team, freed up
With maintenance and optimisation automated away, your team stops babysitting the website and spends its time on the work only people can do.
the offer
One build.
Everything in it.
The whole system in a single scope — no phased upsell. Here's exactly what the build includes; the retainer afterwards is optional.
The Build · the core
A complete website, rebuilt as a marketing system — and engineered to grow.
- A complete custom website — every page your story needs (home, product, about, contact, campaigns), no template filler
- Brand and positioning that finally land — the sharpest version of you, on every page
- Conversion engineered into every page — hard-won traffic turned into pipeline
- Optimisation automated from day one — CRO, SEO and AEO working while you sleep
- Found and quoted by AI search — structured for ChatGPT, Claude and Perplexity
- A component library your team owns and builds on — no lock-in, ever
- Set up, configured and handed over live — yours to run from day one
Optional · after your build
The Retainer — an engine that keeps growing your site.
- Hands-on optimisation every month — tweaks, new pages, and changes led by what the data shows
- New automations built as the opportunities emerge — the optimisation stack keeps expanding
- Growth experiments run and read together — a human calling which move is worth making next
- Ongoing and uncapped — for existing Website Growth Engine clients
Nothing to sign up for now — the Retainer starts once you're live, if and when you want to keep the engine running. We'll talk it through after the build.
Add-on · positioning pass
Positioning not razor-sharp yet? Lock it first.
The best site in the world can't sell a fuzzy story. Bolt a compressed positioning pass onto the build and the whole site gets built on a crisp answer to "what do you do, and who is it for" — sharpened before a single page is designed.
- Sharpen the core positioning and message
- Fed straight into the build's architecture
We'll decide if you need it on the pre-build call
who it's for
Built for teams
who need a system.
The Website Growth Engine is a productised build. It fits best when the strategy is close and you need the site to catch up — and start earning.
This is for you if
- You're a professional services firm that needs a credible online presence built by someone who understands marketing, not just web design
- You're a startup with clear positioning that needs a site working as a growth asset
- You're a fractional executive or solo operator who wants a system, not just pages
- You've outgrown your current site and need the next version built right
Maybe not yet if
- Your current site already lands traffic and converts — a rebuild only pays off when the one you have isn't working as a growth asset
- Your positioning still isn't clear — add a positioning pass, or a Foundation Sprint if the gap is larger
- You want a large, bespoke build with many stakeholders and endless rounds — this is a focused, productised scope
the standard
Buy a website. Get a
system that keeps working.
That's the bar every Website Growth Engine is built to. Client stories land here as the first builds ship — no borrowed logos, no invented quotes.
faq
Frequently asked questions.
What's left on your mind...
I already have a website. Why would I replatform?
You wouldn't — unless the one you have isn't working as a growth asset. If traffic lands and nothing happens, or your positioning has evolved and the site hasn't, the rebuild pays for itself in the conversions it captures.
How does the build work?
The build runs on Ploy, which compresses the slow, mechanical part of a website build so the time goes on strategy and craft instead. You get a component library your team can build on, and your site stays visible to AI search engines — something most AI-built site platforms fail at. Inference is a Ploy agency partner.
What if my positioning isn't clear yet?
Add a positioning pass to the build — your positioning gets locked before it starts. If the gap is larger than a pass can close, a Foundation Sprint comes first instead, and the build follows once the strategy is solid.
Do I need my own Ploy account?
Yes — you set up a Ploy Pro workspace and add Inference as a collaborator to build in it. That workspace, and the site inside it, stay yours after handoff. The Ploy subscription is billed by Ploy and sits separate from the build itself.
not quite this?
Two other ways in.
Already have a site that's working?
You need Ergo watching it.
An AI marketing partner — embedded in your Slack, watching your marketing system, calling the next move.
Explore Ergo →Need full strategic clarity first?
Foundation Sprint.
Positioning, ICP, and a GTM blueprint, built before the site — for when the strategy needs locking first.
Explore the sprints →start with a conversation
Book a
pre-build call.
The call checks your positioning is clear and your brand is ready — and if it is, we plan the build. If it isn't, you'll leave knowing exactly what to fix first.