Sales-call messaging insights
Extracts messaging insight from sales calls.
Runs in Ergo, as a bespoke install, or as a pattern to copy.
What it does
You name the call source and the messaging framework. The workflow pulls insight from what buyers actually said.
- 01Transcript ingest. Calls from the named source, on cadence.
- 02Theme coding. Objections, proof points, and customer language.
- 03Contrast. What buyers said versus the messaging framework.
- 04Brief. The insight pack messaging and sales can share.
Setup
Configure the review. The workflow runs the cycle from there.
- Call and transcript source. Where the recordings or transcripts live.
- Messaging framework. The claims and language the calls are scored against.
- Cadence. How often the insight brief lands.
- Segments. Which products, personas or stages to split.
Ships
Named artefacts your team keeps and runs.
- Insight brief. Recurring digest of what buyers actually said.
- Objection map. Recurring pushbacks, with frequency and sample language.
- Language bank. Phrases customers use that messaging should steal.
- Messaging tweaks. Specific changes the calls support.
How it works
- IngestPull new calls or transcripts from the named source.
- Code themesTag objections, proof points and customer language.
- Contrast vs messagingScore those themes against the framework set at setup.
- BriefCompile the insight brief, objection map and language bank.
Add to your marketing system
Bring the call source and the messaging framework. Scoping sets cadence and segments; the workflow briefs the rest.
The scoping call sets the transcript source, framework and segments.
FAQ
What is a workflow?
A fixed-scope agentic automation for one recurring marketing job. Same loop, same outputs, configured to your market.
Ergo or standalone?
In Ergo it runs as a live capability in Slack. Standalone is a bespoke install into your stack. Same workflow either way.
What do I bring?
The call or transcript source, the messaging framework, the cadence, and any segments to split.