Content performance review
What's working from data not vibes.
Runs in Ergo, as a bespoke install, or as a pattern to copy.
What it does
You name the inventory, the analytics and what working means. The workflow ranks the period and tells you what to do next.
- 01Inventory ingest. What shipped in the period, from CMS and the URL list.
- 02Attribution. Traffic, conversion and assisted outcomes on each piece.
- 03Scoring. Ranked against the success metrics you named.
- 04Recommendations. What to double down on, refresh, or cut.
Setup
Configure the review. The workflow runs the cycle from there.
- Content inventory and CMS. What shipped, and where it lives.
- Analytics. The property that holds performance.
- Success metrics. What working means for this programme.
- Cadence. How often the review lands.
Ships
Named artefacts your team keeps and runs.
- Ranked table. Every piece, scored against the metrics you named.
- Winners and losers brief. What to keep doing, and what to stop.
- Recommendations. Next bets, with the evidence behind them.
- Optional refresh briefs. Rewrite briefs for pieces worth another pass.
How it works
- IngestPull the content inventory and the analytics for the period.
- AttributeAttach performance to each URL or asset from the named property.
- ScoreRank against the success metrics set at setup.
- RecommendName winners, losers, and the next pieces to make or refresh.
Add to your marketing system
Bring the inventory and what working means. Scoping sets analytics and cadence; the workflow ranks the rest.
The scoping call sets inventory, analytics and the success metrics.
FAQ
What is a workflow?
A fixed-scope agentic automation for one recurring marketing job. Same loop, same outputs, configured to your market.
Ergo or standalone?
In Ergo it runs as a live capability in Slack. Standalone is a bespoke install into your stack. Same workflow either way.
What do I bring?
The content inventory, the analytics property, the success metrics, and how often you want the review.