Competitor intelligence

Watches your competitive set, filters the noise, and briefs your team when significant market changes are flagged.

Runs in Ergo, as a bespoke install, or as a pattern to copy.

Run in Ergo Book a scoping call

What it does

You name the competitors and the public surfaces. The workflow watches four kinds of change and feeds the brief from what survives the filter.

  1. 01Positioning and messaging. Homepage, campaigns, use cases.
  2. 02Product and commercial changes. Releases, packaging, pricing.
  3. 03Company direction. News, leadership, partnerships, hiring.
  4. 04Marketing activity. Content, events, channels.

Setup

Configure the watch. The workflow runs the cycle from there.

  • Watchlist. The competitors that matter, and which public surfaces to track.
  • Cadence. How often the brief lands. Weekly is the default.
  • Decision questions. What the brief must answer: pricing, positioning, GTM, hiring bets.

Ships

Named artefacts your team keeps and runs.

  • Signal brief. Recurring digest of changes that need discussion.
  • Competitor move log. Dated records with sources and assessment notes.
  • Quarterly pattern review. Repeated activity and direction shifts over time.

How it works

  1. WatchScan named public sources on cadence. Log each change with URL, date and source type.
  2. FilterDeduplicate and drop one-off noise. Keep repeating patterns and material changes.
  3. AssessScore remaining signals against the decision questions set at setup.
  4. BriefCompile only material changes into the signal brief.

Add to your marketing system

Bring the watchlist. Scoping sets cadence and questions; the workflow runs the cycle.

Run in Ergo Book a scoping call

The scoping call sets watchlist, cadence and questions.

FAQ

What is a workflow?

A fixed-scope agentic automation for one recurring marketing job. Same loop, same outputs, configured to your market.

Ergo or standalone?

In Ergo it runs as a live capability in Slack. Standalone is a bespoke install into your stack. Same workflow either way.

What do I bring?

A competitor list, the surfaces worth watching, and the decisions the brief should support.