collabs — advisory

Sparring partner on demand.

You get senior judgement without the cost of a senior hire, applied to the strategic decisions you're making right now. Sparring on direction, second opinions on work in flight, pattern matching you can't prompt for.

Book a call → From £3k / month

what you might be thinking about

Focused time means
getting straight to the point.

Here's a taste of what founders and marketing leaders bring to our calls most weeks. If these kinds of questions resonate, we should probably talk.

Is our positioning sharp enough to land — or are we still hedging?

Are we spending on the right channels for our stage?

Is my marketing team the right shape — or do I need to rebuild it?

Is this agency we're about to hire actually the right one?

Should I bring in a fractional CMO, or hire full-time?

We've been using AI for a year and the productivity multiplier isn't there. Why?

The board wants demand-gen miracles by Q3. What's actually plausible?

Our content's getting AI-flooded — what's our defensible angle?

what you get

A senior brain at your side,
every week.

Advisory from £3k/month. Light-touch, high-leverage — designed so you reach for it when it matters, not as another meeting on the calendar.

01 — Weekly call

45-min sparring session

A standing weekly slot to surface what's on your plate, turn vague worries into specific next moves, and pressure-test the calls you're about to make.

02 — Always-on access

Slack & email between calls

Quick questions, sanity checks, "should I post this?", "is this the right hire?" — answered on demand.

03 — Eyes on work

Senior review of work in flight

Drop a deck, campaign, sales page, or brief — get direct feedback within 48 hours.

04 — Vendor & tool calls

Decisions before you commit

About to sign with an agency, pick a platform, or hire a freelancer? Quick review gives you a sense check, a quality bar, and peace of mind.

05 — Hiring partner

JDs, interviews, candidate calls

Role design, JD reviews, interview question generation, candidate gut-checks. I've hired marketing teams from zero to thirty-plus and bring that filter to your setup.

06 — Pattern matching

The version of your problem I've seen before

Whatever you're wrestling with, chances are I've seen some variant of it across 20 years of driving marketing. I've made the mistakes before so you don't have to.

how it works

Straightforward evaluation.

Designed to be low-overhead to start, and easy to step out of if it's not working. Month-to-month — no contracts that outlast their usefulness.

01 — Discovery

A free 30-min call.

We work out whether this is a fit, what cadence makes sense, and what's on your plate right now. If I'm not the right brain for the work, I'll point you somewhere better.

02 — Design

Agree the rhythm and start.

Standing weekly slot booked. You brief me on what's live and what's coming. First proper call sets the working rhythm.

03 — Deploy

Spar, ship, adjust.

Weekly calls, async between, second opinions when they matter. We review the rhythm monthly, scale up where needed, and ensure the model is still a good fit.

need more?

Scope can grow when the work demands it.

Advisory is the entry rung. As the engagement deepens — or the business scales — some clients move into something heavier.

Weekly cadence becomes more frequent. Strategic counsel becomes operational oversight.

If the work needs more than a standing weekly call — deeper involvement in specific initiatives, project oversight, sitting alongside your marketing team on a big campaign, or running a defined sprint on positioning, audit, or GTM — we can scope a heavier engagement. The shape (cadence, scope, output) is built around what's actually on your plate, when you actually need it.

Discuss your project →

fit check

Who this is —
and isn't — for.

Advisory works for some shapes of company and not others. Self-qualifying upfront saves us both time.

This is for you if

  • You're a B2B SaaS founder pre- or post-PMF who needs senior marketing thinking without the FT hire
  • You're a marketing leader in a scale-up who wants coaching and an objective sparring alongside the day job
  • You're a CEO about to make a big marketing call — a hire, an agency, a strategic pivot — and want a second opinion before you commit
  • You're rebuilding your marketing function for the AI era and want a guide who's already in the middle of doing it

This isn't for you if

  • You want hands-on execution — that's fractional CMO territory, not advisory
  • You don't have marketing operators to own implementation — advice without someone to push work forward is wasted
  • You're shopping on day/hourly rate — advisory is bought as access to judgement, not as time commitments
  • You want detailed strategy documents and decks delivered — those scope better as separate sprint engagements

faq

Frequently asked questions.

What's left on your mind...

Can we scale up if it's working?
Yes. Advisory is the entry rung. As the relationship deepens we can discuss broader scope including project oversight, deep-dive sprints (positioning, audit, GTM), or fractional CMO time. Best to start light and let the shape evolve with the need.
What happens if I don't "use" it in a given month?
Some months are heavy, others lighter — that's the shape of the work, not a sign of bad value. What you're paying for is the option to reach for senior judgement when it matters, not a target hours-quota. The light months may well be the ones where we simply solve a problem that unblocks your team to execute.
What's the difference between this and fractional CMO?
Advisory is a senior brain on call — sparring partner, second opinions, pattern matching, async input. Fractional CMO is embedded leadership — multiple days a week inside the team, owning the strategy and the outputs. Advisory fits when you have a marketing team you want to complement with senior thinking alongside. Fractional CMO fits when you need the leader.
What kinds of companies do you work with?
Primarily B2B SaaS, seed to Series B. Most often founders or marketing leaders rebuilding the function for AI, fixing positioning, getting acquisition working, or assessing the team.
What's the commitment?
Month-to-month, with 30 days' notice either way. No long-term lock-in. The first month is enough to test the rhythm; longer-term engagements compound the value but I'll gladly help you find your full-time marketing leader when the time comes.

start with a conversation

Let's explore
your challenges.

Tell me what's on your plate and I'll tell you whether advisory is the right shape — or point you somewhere better. 30 minutes to evaluate fit.

Book a call → No pitch. No pressure.