inference blueprint nº 01
Coming Soon

The marketing audit most growth plans should start with — but almost never do.

A rigorous, multi-session assessment of where your marketing actually stands — across 29 sub-areas, benchmarked to your company stage. Ships as a Claude skill plus an eight-chapter mini-course, so you learn the framework, not just the tool.

29
sub-areas scored
6
maturity domains
~2 hrs
mini-course
Trailer 2 min · free
the thesis

"Most marketing audits are weeks of desk research, scattered notes, and a scorecard that reads more like a printout than a strategy."

Most audits are repetitive, lossy, and under-structured. You start research from scratch every engagement. By week three, half of what you gathered in week one has gone to fog. The framework lives in your head, not on disk, so coverage drifts with memory. The fix isn't a new scorecard — it's getting the framework out of your head and into the system, while keeping the strategic calls where they belong.

the approach

Six areas. Twenty-nine sub-areas. Every one scored L1–L5.

Scores are meaningless without context. A Series A company scoring L2 on attribution is fine. A Series B company scoring L2 on attribution has a real gap. The system adjusts targets across company stage, company type, and GTM motion — so every score is benchmarked to what good looks like for this particular company.

area · 01 7 sub-areas
Strategic Foundations
Where most problems originate.
area · 02 3 sub-areas
Customer & Market Intelligence
Everything downstream depends on this.
area · 03 3 sub-areas
Buyer Journey & Lifecycle
The connective tissue.
area · 04 7 sub-areas
GTM Execution
Where strategy meets reality.
area · 05 5 sub-areas
Operational Maturity
The foundation execution stands on.
area · 06 4 sub-areas
Team, Tools & Resources
Capacity and capability.
the process

How the audit runs in Claude — and what you ship at the end.

A multi-session engagement inside Claude that preserves context across weeks of work, and produces a self-contained HTML report that leads with here's what's really going on — not a printout of scores. Scores are the skeleton; interpretation is the substance.

strategic-assessment-heartcore.html
heartcore · series b · plg
Strategic assessment.
"The positioning weakness is the root cause of three separate low scores. Fix this first; everything downstream compounds."
Strategic thread 1
Positioning ambiguity cascades into messaging, proof, and comms.
Strategic thread 2
Measurement maturity can't support the demand-gen ambition.
Strategic thread 3
Post-sale lifecycle is the biggest unexploited revenue lever.
maturity — six domains Strategy Market Journey GTM Ops Team prioritised action plan
Quick wins 6
Strategic bets 3
Foundations 4
Park 2
Cc
the mini-course

Not just a skill file. A full walkthrough.

Eight chapters covering what the audit does, how it works, why it's important, the theory behind it, and a full live demo on a real client engagement. Designed to be watched end-to-end, or referenced chapter-by-chapter.

Chapter 01 · preview Full course
8 chapters · 120 min unlock w/ purchase
01 What a marketing audit actually is 8 min
02 Why traditional audits fail 11 min
03 The three-layer context model 14 min
04 Stage-appropriate benchmarking 12 min
05 Running stakeholder interviews 16 min
06 Cross-source strategic analysis 18 min
07 The interpretation session 13 min
08 Full walkthrough · live client 28 min
who it's for

Built for operators who are auditing someone else's marketing — or their own.

Nº 01
Fractional CMOs
Running client engagements who need a repeatable, thorough assessment framework across every new company they walk into.
Nº 02
Marketing consultants
Who want to deliver more comprehensive audits without proportionally more time — lifting the ceiling on what one person can assess.
Nº 03
Heads of marketing
Joining a new company who want a structured way to assess what they've inherited before setting the roadmap.
Nº 04
Founders
Hiring their first marketing leader who want an honest baseline before the hire starts — so the first 90 days aren't a fact-finding exercise.
get access

Launching soon.

One-time. Lifetime access. Everything you need to run a full marketing audit inside Claude — plus a mini-course that teaches you the framework, not just the tool.

Months of misplaced effort, budget, and team energy are what bad foundations actually cost. At $249, this is the cheapest way to find out what's weak before you scale it.

14-day refund

what you get
SKILL.md
10 reference documents
Init script
Mini-course
Lifetime updates
all in $249
common questions

Before you buy.

A Claude skill file package — a SKILL.md (~500 lines), 10 reference documents, and an init script — plus an eight-chapter mini-course. Total: ~25,000 words of structured methodology, scoring criteria, and workflow logic, and ~2 hours of video.

Not strictly. It will run on the free plan, but you'll likely hit usage limits quickly given the multi-session nature of an audit — a paid Claude plan that supports skills (Pro, Team, or Enterprise) is the smoother experience. It should also run inside Codex, but I haven't tested that yet.

That depends on scope and stakeholder access, but most engagements compress from two-to-four weeks of consultant time to about one week of active work — with context persisted across sessions so nothing is lost.

The report is narrative-led — structured around a consultant's strategic interpretation, not a scorecard printout. On top of that: it's stateful across sessions (most AI tools forget everything between conversations), and it uses a 29-area maturity model with stage-appropriate benchmarks. Interpretation first; proof underneath.

Fourteen days, no questions. If the framework isn't useful to how you work, email and it's refunded.

Video · Soon