# Inference > Inference is an independent marketing studio led by Thom Cummings — a 20+ year operator rebuilding marketing for the AI era. One practice, three ways in: a publication, a library of marketing-system products, and hands-on consulting. Based in Brighton, UK. The thesis: marketing is being rebuilt as a system that needs design. AI didn't add a layer to marketing — it's rebuilding the system underneath it, so strategy, team, tools, and workflows now shape each other and AI accelerates every weak point between them. Inference helps B2B tech teams build smarter marketing systems that are worth scaling — across strategy, team, tools, workflows, and AI. Founder Thom Cummings has led marketing at SoundCloud, Pitch, Grover, and Prolific, driving 10–100x growth and building world-class brands. ## Core pages - [Home](https://thisisinference.com/): Overview of the practice, thesis on the AI marketing rebuild, and pathways into the three offerings. - [About](https://thisisinference.com/about): Principal bio (Thom Cummings), background at SoundCloud / Pitch / Grover / Prolific, and contact. - [Annotations](https://thisisinference.com/annotations): Weekly publication — guides, tool breakdowns, and field notes on implementing AI-native marketing systems. Hosted on Substack. - [Blueprints](https://thisisinference.com/blueprints): Standalone marketing systems that rebuild each layer of an AI-native stack. Products available individually or via Substack subscription. Includes Marketing Audit, Build Your Team's Context Layer, Build Your First Agent Team, Custom MCP Server, Skill Forge, Positioning Stack, Brand Strategy, and Content Operating System. - [Collaborations](https://thisisinference.com/collabs): Consulting in two tiers. Partner with me — Strategic Marketing Partner (advisory sparring) or Fractional CMO (embedded leadership, for founders) — or Systems Build: six modular sprints that upgrade your marketing system (GTM Strategy, Brand Foundations, Website Growth Engine, AI Readiness, Context Layer Infra, Agent Teams). - [Strategic Marketing Partner](https://thisisinference.com/collabs/strategic-marketing-partner): A senior marketing partner in the work with you — weekly sparring, second opinions, pattern matching. - [Fractional CMO](https://thisisinference.com/collabs/fractional-cmo): Embedded marketing leadership — 2-3 days/week, 3-6 month engagements. The judgement of a full-time CMO without the headcount cost. - [Library](https://thisisinference.com/library): The home for Inference's editorial and marketing-system families: Workflows, Outcomes and Guides. - [Workflows](https://thisisinference.com/library/workflows): Upgrade your marketing systems with agentic automations. The same self-learning flows that power Ergo, implemented anywhere. Run them in Ergo or book a scoping call for a bespoke installation. - [Competitor Intelligence Workflow](https://thisisinference.com/library/workflows/competitor-intelligence): An agentic workflow that watches named competitors, filters noise, and briefs your team on moves that touch a live decision. Includes a signal brief, competitor move log and quarterly pattern review. Run it in Ergo or book a scoping call. - [Weekly Marketing Report Workflow](https://thisisinference.com/library/workflows/weekly-marketing-report): An agentic workflow that collects named sources, compares them to target, and ships a weekly marketing pack with anomaly flags and a metric appendix. Run it in Ergo or book a scoping call. - [Marketing Board Update Workflow](https://thisisinference.com/library/workflows/marketing-board-update): An agentic workflow that assembles a decision-ready board-cycle update from live data, with a decision log and metrics appendix. Run it in Ergo or book a scoping call. - [Content Performance Review Workflow](https://thisisinference.com/library/workflows/content-performance-review): An agentic workflow that ranks published content from analytics, names winners and losers, and recommends what to make or refresh next. Run it in Ergo or book a scoping call. - [Lead Research and Scoring Workflow](https://thisisinference.com/library/workflows/lead-research-and-scoring): An agentic workflow that researches and scores new leads against your ICP before they reach the team, with routing and a queue digest. Run it in Ergo or book a scoping call. - [Sales-call Messaging Insights Workflow](https://thisisinference.com/library/workflows/sales-call-messaging-insights): An agentic workflow that extracts objections, customer language and messaging tweaks from sales calls. Run it in Ergo or book a scoping call. - [Outcomes](https://thisisinference.com/library/outcomes): Fixed-scope marketing projects that transform the outcomes your marketing system is set up to deliver. Book a call to qualify fit. - [Run 2× more marketing experiments](https://thisisinference.com/library/outcomes/run-2x-more-marketing-experiments): Run twice as many properly designed experiments without increasing headcount. - [Guides](https://thisisinference.com/library/guides): Answer-first pages that help marketing leaders prioritise what to automate. - [Which marketing workflows should you automate first?](https://thisisinference.com/library/guides/which-marketing-workflows-to-automate-first): A judgement-led prioritisation framework with routes into workflows and outcomes. - [Agent teams](https://thisisinference.com/agent-teams): Marketing teams, rebuilt for the agent era. A done-for-you build of an agentic marketing function — org design, agent roles, integrations, and handover. - [Ergo](https://thisisinference.com/ergo): An agentic marketing partner in Slack. It runs 30+ specialist marketing playbooks, uses a team's accumulated context to make recommendations and decision documents, monitors strategic signals proactively, connects to 1,000+ tools through Composio, and brings in human judgement when the call warrants it. Private beta now forming. - [Agent Readiness Scorecard](https://thisisinference.com/quiz/agent-readiness): A 4-minute diagnostic that scores your marketing team on AI maturity across 5 dimensions and generates a personalised report with agent opportunity recommendations. ## Machine-readable - [llms-full.txt](https://thisisinference.com/llms-full.txt): Full site content in markdown — every public page inlined in one file. - [sitemap.xml](https://thisisinference.com/sitemap.xml): XML sitemap of public URLs. ## External - [Annotations on Substack](https://annotationsbyinference.substack.com): The publication itself. - [Thom Cummings on LinkedIn](https://linkedin.com/in/thomcummings) - [Book a call](https://calendar.app.google/x4srBeZZxPu5jGkLA): 30-minute intro conversation. ## Contact - Email: thom@thisisinference.com - Location: Brighton, UK